Skip to content
Privacy, cookies, and advertising disclosures

Privacy Policy

This Privacy Policy explains how Urban Review Ltd collects, uses, and shares information when you visit our website and watch our educational Apple device video guides. It also describes how we use cookies for site operation, analytics, and advertising, and how you can control your preferences. This policy is written for Ireland users, including Dublin visitors, and follows GDPR and UK GDPR principles where applicable.

Legal entity

Urban Review Ltd

Address

20 Harcourt Street, Dublin 2, D02 H364, Ireland

Contact

[email protected] • +353 1 960 1234

Manage cookie preferences

You can open the cookie preferences panel at any time by clicking Manage cookie preferences in the website footer.

Policy metadata

Last Updated
January 15, 2026
Effective Date
January 15, 2026
How we notify changes
Changes to this Privacy Policy are notified via a banner on the homepage at least 14 days before taking effect. If you continue to use the website after the effective date, it indicates that you have read the updated policy.

Cookie categories

Cookies are small text files stored on your device. We also use similar technologies such as pixels and event tags, described later in this policy. Our website uses exactly three cookie categories. Essential cookies support core operation and do not require consent. Analytics and marketing cookies require consent and are only activated if you opt in through the cookie banner or the cookie preferences panel.

1. Essential cookies

Purpose: core site functionality, security, session management. These cookies help the website load correctly, prevent abuse, and store your cookie preference choice.

  • Examples: session_id, csrf_token, cookie_consent_status
  • Consent required: NO. Essential cookies are activated automatically.
  • Retention: session duration or up to 12 months for preference storage.
Always on

2. Analytics cookies

Purpose: measuring traffic, user behavior, site performance. Analytics helps us learn which video guides are most useful for Ireland visitors and how users navigate, so we can improve clarity and structure.

  • Tools: Google Analytics 4
  • Examples: _ga, _ga_XXXXXXX, _gid, _gat
  • Consent required: YES. Analytics cookies are activated only after you accept.
  • Retention: up to 14 months

3. Marketing / advertising cookies

Purpose: remarketing, personalized ad delivery, conversion tracking. These cookies and pixels help us understand if someone found our educational content through an advert and which pages are most relevant. We do not use marketing cookies unless you provide consent.

  • Consent required: YES. Marketing cookies are activated only after you accept.
  • Retention: up to 540 days (Google Ads default)

Marketing cookies: required disclosures

If you consent to marketing and advertising cookies, the following disclosures apply. This section explains how third parties may use cookies and pixels when you visit our website and later see our adverts on other platforms. These disclosures are provided to meet transparency requirements for advertising and measurement.

Third-party ad serving: Third-party vendors, including Google, use cookies to serve ads based on a user's previous visits to this website and other sites on the internet.

Advertising partners: We may work with advertising partners such as Google and Meta to deliver advertisements tailored to your interests across various websites and platforms.

Remarketing: We may use remarketing services to advertise to previous visitors of our website. After visiting our site, you may see our ads on other websites, apps, or platforms you visit.

YouTube and Display Network: Advertisements may appear across Google services including YouTube, Gmail, and the Google Display Network.

Tracking technologies

We use the following tracking technologies on this website:

  • Cookies (first-party and third-party)
  • Tracking pixels (Google Ads tag / gtag.js, Meta Pixel)
  • Device identifiers (browser fingerprint, IP address)
  • Conversion event tags

Advertising measurement: We use conversion tracking to understand which advertisements lead to actions on our website such as form submissions, calls, or purchases. This allows us to measure campaign effectiveness and allocate budget appropriately. Conversion data may be shared with Google Ads and Meta.

Technologies in use

Advertising and analytics technologies active on this site:

  • Google Ads (gtag.js / Google Tag Manager)
  • Google Analytics 4
  • Google Remarketing Tag
  • Meta Pixel (Facebook / Instagram)
Opt-out from personalized advertising

You may opt out of personalized advertising at any time:

  • Google Ads Settings: https://adssettings.google.com
  • Your Online Choices (EU): https://www.youronlinechoices.eu
  • Network Advertising Initiative: https://optout.networkadvertising.org
  • Digital Advertising Alliance: https://optout.aboutads.info

Opting out does not remove ads entirely. You will continue to see non-personalized advertisements.

Cookie preference management: Use the clearly visible link labeled Manage cookie preferences in the website footer to trigger the cookie consent panel where users can accept or reject each category independently.

Data Sharing with Advertising Partners

We share certain data with advertising partners for campaign delivery and measurement. Recipients and the data categories shared include:

  • Google LLC: cookie identifiers, conversion events, anonymized behavioral data, remarketing lists. Governed by Google's Privacy Policy: https://policies.google.com/privacy
  • Meta Platforms, Inc.: pixel events, conversion data, custom audiences. Governed by Meta's Data Policy: https://www.facebook.com/privacy/policy

We do not sell personal data. All transfers to Google and Meta operate under Standard Contractual Clauses where applicable. Data is processed for ad targeting and campaign measurement only, not resold to unaffiliated third parties.

Google and Meta may use this data across their own platforms in accordance with their respective policies. We encourage users to review those policies directly.

Lead Forms and Contact Requests

When you submit a contact form, request a quote, or register interest in our services, we collect the information you provide. This typically includes: full name, email address, phone number, and your message.

Legal basis: consent (GDPR Art. 6.1.a) and, where a service relationship exists, performance of a contract (GDPR Art. 6.1.b).

Retention: form submission data is retained for up to 2 years from the date of submission, unless a longer period is required by applicable law.

You may request deletion of your data at any time by contacting us at the email address in this policy.

A link to this Privacy Policy appears adjacent to every submission button on this site. Submitting a form constitutes acknowledgment of this policy.

Google Services and Advertising

This website uses the following Google services:

  • Google Analytics 4: collects anonymized usage data, device info, and behavioral signals. IP anonymization is enabled. Data retention is set to 14 months. Users may opt out via the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout
  • Google Ads Conversion Tracking: records when a user completes a defined action (form submission, call, purchase) after clicking one of our ads. This data is used solely for measuring ad campaign performance.
  • Google Remarketing: allows us to show ads to previous visitors across Google's network. Remarketing lists are not created from sensitive data categories (health, finance, religion, sexual orientation).
  • Google Tag Manager: deploys tracking tags on our behalf. No personal data is collected by GTM itself; it acts as a container for the tags listed above.

Google's advertising products are governed by: https://policies.google.com/technologies/ads

Meta Advertising Services

This website uses the Meta Pixel to measure the effectiveness of our advertising on Facebook and Instagram. The pixel may record:

  • Page views and time on site
  • Specific conversion events (form submissions, purchases)
  • Custom audience membership for retargeting purposes

We do not use the Meta Pixel to collect sensitive personal data, nor to target users based on health status, financial situation, religion, political views, sexual orientation, or any other special-category attribute prohibited under Meta's advertising policies.

Meta acts as an independent data controller for data collected via its Pixel and processed within its own platform. Refer to Meta's Data Policy: https://www.facebook.com/privacy/policy

To manage your ad preferences on Meta platforms, visit: https://www.facebook.com/adpreferences/

Prohibited content self-declaration

This website does not promote, sell, or facilitate access to prohibited product or service categories including but not limited to: weapons, controlled substances, counterfeit goods, gambling services (unlicensed), adult content, or services that make misleading health or financial claims. All advertising conducted through Google Ads and Meta Ads complies with the respective platform policies in full.

Landing page integrity statement

The content of this website accurately represents the products and services advertised. No bait-and-switch practices are employed. The experience delivered to users arriving from paid advertisements is identical to the experience for all other visitors. Cloaking, automatic redirects, and content variation by traffic source are not used on this website.

Children's privacy

This website is not directed at individuals under the age of 16. We do not knowingly collect personal data from minors. If we discover that data has been collected from a person under 16 without verifiable parental consent, we will delete it promptly. Contact us at the address in this policy if you believe we have received data from a minor.

International data transfers

Personal data collected through this website may be transferred to and processed in countries outside the European Economic Area, including the United States, where Google LLC and Meta Platforms, Inc. are based.

These transfers are conducted under Standard Contractual Clauses (SCCs) approved by the European Commission, which provide appropriate safeguards for personal data. A copy of the applicable SCCs can be requested by contacting us directly.

User rights (GDPR Articles 15-22)

If you are located in the EEA or UK, you have the following rights:

  • Access (Art. 15): request a copy of data we hold about you
  • Rectification (Art. 16): correct inaccurate or incomplete data
  • Erasure (Art. 17): request deletion ('right to be forgotten')
  • Restriction (Art. 18): limit how we process your data
  • Portability (Art. 20): receive your data in a structured, machine-readable format
  • Objection (Art. 21): object to processing based on legitimate interest
  • Withdraw consent (Art. 7.3): revoke consent at any time without penalty

To exercise any right, email us at the contact address provided in this policy. We will respond within 30 days. You also have the right to lodge a complaint with your local supervisory authority:

  • EU users: https://edpb.europa.eu
  • UK users: https://ico.org.uk

What data we collect

Depending on how you use the website, we may collect the following categories of data:

  • Full name
  • Email address
  • Phone number
  • IP address
  • Browser type and version
  • Device type and operating system
  • Cookies and tracking identifiers
  • Usage data (pages visited, time on site, click paths)
  • Form submission content
  • Conversion events (form submits, calls, purchases)

We do not intentionally collect special category data (such as health data) through this site. If you choose to include sensitive details in a message to us, you do so voluntarily, and we recommend keeping messages focused on device troubleshooting topics.

Retention periods

We retain data only for as long as needed for the purposes described in this policy:

  • Contact form submissions: 2 years
  • Analytics data (GA4): 14 months
  • Marketing cookies (Google Ads): up to 540 days
  • Email communications: duration of relationship + 1 year
  • Server logs: 90 days
  • Cookie consent records: 3 years (audit requirement)

Contact and questions

If you have questions about this Privacy Policy or want to exercise your rights, contact Urban Review Ltd at [email protected] or by post at 20 Harcourt Street, Dublin 2, D02 H364, Ireland. We may request information needed to confirm your identity before responding to certain requests.